This thesis encompasses the design, implementation, and analysis of a digital communication strategy for a solargraphy photographic project. The study addresses the tensions between the slow rhythms of an analog practice and the dynamics of visibility, speed, and competition for attention inherent to Instagram. To this end, the theoretical framework builds upon social acceleration, the attention economy, and slow media. Through the management of the personal artistic account @roxanaa.lopezz, an editorial planning combines the publication of solargraphs with the documentation of their creative process. The project also contemplates a future exhibition where the artworks, devices, and materials will transfer this process into the physical space, generating a complementary transmedia dimension. Finally, the account's reach and interaction metrics are analyzed to assess the limitations and possibilities of Instagram as a dissemination space for an experimental photographic practice.